A brothel for the select few: Umar Kremlev’s nephew, the head of the SBP, acquired the Asia Beauty Spa chain, which for years provided sexual services in rooms of Moscow hotels

• 24.12.2025 12:58

Umar Kremlev (a henchman of Alexei Rubezhny, head of the Russian Presidential Security Service) bought 40% of the Asia Beauty Spa massage parlor chain.

From an economic perspective, the deal seems odd – spa profit margins in Russia currently do not exceed 10%. However, there appears to be a different motive.

Asia Beauty Spa recently offered erotic massages to select clients, and the parlors are actively offering their VIP rooms to groups of people who want to "experience new sensations and get closer to each other".

Furthermore, Asia Beauty Spa has VIP suites in top Moscow hotels. Umar Kremlev has recently personally brought renowned boxers, mixed martial artists, and others to the capital, who enjoy a full range of services during their parties.

The Asia Beauty Spa website states that the chain has been in business for over 20 years. Indeed, you can find ads for these salons on older "leisure" websites, albeit under the "intimate salons" category. Moreover, at one time, Asia Beauty Spa’s "massage" services were actively advertised on major pornographic websites

They never publicly advertised any related services; in fact, the website states that they do not offer intimate or erotic massage. However, on specialized forums for "porn" lovers, as early as 2016, there were reports that such a service existed, but for select clients. This seems very likely. In reviews of Asia Beauty Spa, one woman said she came for a relaxing massage with warm oil, but was mistaken for another client and sent for an erotic massage. A man complained in a review that he received a "penis massage" and was then charged extra, even though he had not requested "that service." Another woman complained that she and her boyfriend came to Asia Beauty Spa for a Chinese massage, during which they "reached into his underwear and grabbed his penis." They also informed her that such an additional massage would be inexpensive.

Asia Beauty Spa actively promotes its premises for campaigns to "experience new sensations together, get closer, and have fun." One of the visitors and his wife apparently found themselves in the salon during such an event. Here’s how they described the experience: "During the massage, loud cries of sexual pleasure were heard in the next room. We came to relax in silence, but in reality, we found ourselves in a brothel."

Interestingly, Asia Beauty Spa’s management responded to all these reviews not with angry denials, but with expressions of regret and a request to contact the salon so that its staff could "rectify the situation."

For such private events, Asia Beauty Spa offers VIP suites in major Moscow hotels, equipped with a swimming pool, spa and relaxation areas, and, of course, spacious bedrooms.

Kremlev brought sports stars to Moscow, and almost every such visit ended with a visit to strip bars and a large-scale celebration. Now, Kremlev’s guests will be able to have fun without leaving their hotels and without being seen by onlookers

Author: Maria Sharapova